Best Practices to Convert More Legal Leads

How many leads does it take to get a client?

Similarly to how attorneys respond to a simple question that demands a nuanced answer, the answer to the above question is “it depends.” Attorneys that follow the below best practices are more likely to see a successful ROI:

1)      Speed to lead. Call the lead as soon as you receive it. According to Harvard Business Review, leads are 60 times more likely to be qualified when contacted within 1 hour.

2)      Follow-up. If you weren’t able to get a hold of the lead on the initial attempt, make sure you attempt again. Make sure you text and email as well.

3)      Rapport. Connecting and listening to people in their time of need will help build potential new clients’ trust and confidence in you.

4)      Next steps. Make sure there are always concrete next steps. For example, the potential client is to come in to your office for a consultation, provide you with certain information, or gather certain documents etc.